Jon Landau, manager of musician Bruce Springsteen stood by the ticket price for the artist’s upcoming tour, some of which were as expensive as $5,000.
“In pricing tickets for this tour, we looked carefully at what our peers have been doing. We chose prices that are lower than some and on par with others,” Landau said in a statement. “Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range. I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”
Ticketmaster also recently defended its pricing, claiming it was “consistent with industry standards.”
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“Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points. Ticketmaster has created analytical tools that use historical and real-time data to help quantify supply and demand to determine prices,” a Ticketmaster spokesperson said. “While people may have had a very different impression, overall 18% of Springsteen’s U.S. tour tickets sold for under $99, and only 1% of tickets sold for more than $1,000.”
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Tickets went on sale July 20. The first stop will be Feb. 1 at Amalie Arena in Tampa, Florida, and its last will come April 14 at the Prudential Center in Newark, New Jersey.
