Metro is spending $739,000 to advertise its bus services in local media outlets, even as it faces a $40 million budget emergency that is prompting possible cuts to those same bus lines.

The campaign, under the slogan “The new Metrobus. See how far we’ve come,” touts changes made to the agency’s bus system in local print and radio spots that began in September and are slated to run until March. Some are also posted in Metro stations and buses as free advertising for the authority.