Businesses dominate bids for Internet suffixes

By Anick Jesdanun

Published June 14, 2012 2:13am ET

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Businesses dominate bids for Internet suffixes — Internet Corporation for Assigned Names and Numbers, ICANN, President and Chief Executive Rod Beckstrom speaks on expanding the number of domain name suffixes during a press conference, London, Wednesday June 13, 2012. Proposals for Internet addresses ending in ".pizza," ''.space" and ".auto" are among the nearly 2,000 submitted as part of the largest expansion in the online address system. Apple Inc., Sony Corp. and American Express Co. are among companies seeking names with their brands. The expansion will allow suffixes that represent hobbies, ethnic groups, corporate brand names and more. The Internet Corporation for Assigned Names and Numbers announced the proposals for Internet suffixes â the ".com" part of an Internet address â in London on Wednesday. Among the 1,930 proposals for 1,409 different suffixes, the bulk came from North America and Europe. (Tim Hales/AP Photos) | Tim Hales

NEW YORK (AP) — Amazon.com wants “.joy,” Google wants “.love” and L’Oreal wants “.beauty.”

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