Despite nationally-organized boycotts of Ivanka Trump’s brand, reports indicate sales are surging.
Though the first daughter no longer manages her company, it appears that increased exposure brought about by her father’s time in office is having a markedly positive impact on business.
According to a lengthy Associated Press report on Trump’s brand, the company that manufactures Ivanka Trump clothing claims “net sales for the collection increased by $17.9 million during the year that ended Jan. 31.”
In a statement, Abigail Klem, president of the Ivanka Trump brand, said revenues increased by 21 percent last year.
An AP analysis of data provided by the website Lyst appears to show a correlation between boosts in business and particular political occurrences.
According to the AP:
The number of Ivanka Trump items sold through Lyst was 46 percent higher the month her father was elected president than in November 2015. Sales spiked 771 percent in February over the same month last year, after White House counselor Kellyanne Conway exhorted Fox viewers to “Go buy Ivanka’s stuff.” Conway was later reprimanded. The bounce appears somewhat sustained. March sales on Lyst were up 262 percent over the same period last year.
Another coincidence? Trump’s company won approval for three trademarks from China on the same night she dined with Chinese President Xi Jinping at Mar-a-Lago earlier this month.
Ivanka Trump, who recently accepted a new role in the White House, diligently denies any impropriety. Still, this unprecedented intermingling between a family with vast business ties and the federal government is sure to trail the first daughter throughout President Trump’s time in office.
Nevertheless, in the face of energetic and well-organized efforts to rally boycotts of her brand — Nordstrom dropped it altogether — Ivanka Trump’s surging sales could be a mark of the fierce loyalty that characterizes her father’s base of support.
Emily Jashinsky is a commentary writer for the Washington Examiner.
