Cover Oregon, the state of Oregon’s health insurance exchange program required by Obamacare, began a $3.2 million ad campaign last week to inform Oregonians about the October 1 launch of the exchange. Included in that campaign is a minute-long TV ad featuring a song titled “Live Long in Oregon” and Portland singer-songwriter Laura Gibson. The ad doesn’t mention anything explicitly about Obamacare or the health insurance exchange. Watch it below:

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