Whether you are on the Left, Right, or in the center, love him or hate him, there is no denying that President Trump is a powerful communicator. The debate performances of the Democrats on Thursday clearly show they have no one capable of matching his tenacity and uncanny ability to persuade. His capacity to harness a message that resonates with both his base and a dominant portion of the general electorate is unmatched. No one on that stage came close.

President Trump is heading into 2020 boasting a booming economy, record-low unemployment, and an increasingly unified Republican Party — all while the slate of Democratic presidential contenders struggle to establish their own identity. Unless these candidates somehow manage to grow a brand with a clear and genuine message to middle-America, Democrats will undoubtedly hand Trump a decisive victory in 2020. They continue to fall into the trap that being against Trump himself is not a brand. Yet, they continue to push each other to the Left and make their number one policy: “Trump bad!”