NCAA approves interim policy allowing athletes to profit off endorsements

The National Collegiate Athletic Association approved a policy on Wednesday that would allow higher education athletes to make money from endorsements and sponsorships while they play for their schools.

The NCAA’s Division I Board of Directors approved an interim name, image, and likeness proposal permitting players to accrue funds while still maintaining status as students, according to The Athletic. The move is reportedly set to take effect on Thursday, and the interim policy will serve as a placeholder until federal legislation is adopted.