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He performs under the name “Bad Bunny.” He has sold nearly 10 million records worldwide. He has nearly 50 million followers on Instagram. And he’s not only a rapper but also an actor, most recently appearing in Happy Gilmore 2, one of Netflix’s highest-grossing films ever.
And now, Bad Bunny will perform at Super Bowl 60 in Santa Clara, California, in February. More than 125 million people will tune in to watch live. Even more will see clips of the performance on social media afterward. It is a life-changer for any artist to have that kind of exposure.
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Bad Bunny is also a far-left activist. He announced earlier this year that he would no longer do concerts in the United States because of President Donald Trump’s immigration policies, which no longer allow for unfettered entry into the country to the tune of millions. He is also vehemently against Immigration and Customs Enforcement, the agents who are expelling violent criminals from the country.
“Look, those motherf****** [ICE] are in these cars, RAV-4s. They’re here in Pontezuela,” Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, raged recently.
Among those arrested by ICE in Puerto Rico is Maykel Negrín Núñez, who had been charged with homicide, violations of gun laws, illegal transportation of firearms, and spousal abuse.
Bad Bunny apparently takes issue with Núñez being detained.
He also announced he would no longer perform on the U.S. mainland due to ICE having the audacity to do its job outside his concerts.
“There was the issue of — like, f****** ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about,” he said in an interview earlier this year.
What changed about Bad Bunny’s staunch principle around not performing in America anymore? He has agreed to be the featured act during the Super Bowl in Santa Clara in February. Is he making an exception because he’ll be watched by more than 100 million people live?
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
It appears money can buy happiness.
What exactly is the National Football League thinking here? Does Commissioner Roger Goodell even know who Bad Bunny is? Could he identify even one of his songs?
The answers are likely no and no. But it’s not Goodell who makes the decision here, but rapper and businessman Jay-Z, to whom the NFL outsources the halftime show decision-making process. As for Goodell, he likely just rubber stamps the selection.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” Jay-Z said in a statement.
Yes, there’s nothing more inspiring than hiring someone who hates federal agents expelling the worst elements of society back to their homelands. Totally.
As every dishonest broker in the illegal immigration debate does, Bad Bunny purposely conflates illegal immigration with legal immigration. In one music video, he hires a Trump impersonator to apologize to the “immigrants of America.”
“I made a mistake,” the voice says to a group of Latinos huddled around a radio listening to the faux-Trump. “I want to apologize to the immigrants in America. I mean the United States, I know America is the whole continent. I want to say that this country is nothing without the immigrants. This country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans—” it continues before the group shuts off the radio in disbelief before walking away.
Again, for the billionth time, Trump is not anti-immigrant. He’s literally married to one.
“Legal immigrants enrich our nation and strengthen our society in countless ways,” Trump said in a State of the Union Address, among dozens of other times. “I want people to come into our country in the largest numbers ever, but they have to come in legally.”
And that’s the trick: They have to come in legally. And if they enter the U.S. illegally and commit crimes, they’ll be the first to be deported. Voters overwhelmingly approve of this. Per Pew Research, 97% of Americans support deporting illegal immigrants who have committed violent crimes. In the same poll, just 37% of voters are against deporting all of those here illegally, regardless of their criminal record.
Mr. Bunny is in that 37% opposition.
They say that rock ‘n’ roll is here to stay. But it is clearly no longer welcome at the Super Bowl. In fact, with the addition of Bad Bunny in 2026, you have to go back 16 years to find the last rock band that performed on America’s biggest stage (The Who in 2010). Over the years, the NFL was smart enough to bring in not only rock’s biggest performers but also country and pop stars and rappers, including the King of Pop, Michael Jackson, in 1993.
Just days before Election Day 2024, after a comedian almost no one has ever heard of (Tony Hinchiffe) told a joke about Puerto Rico at a Trump rally, Bad Bunny voiced his support for former Vice President Kamala Harris, winning him plaudits from the legacy news media.
“Who won the day? Bad Bunny,” Politico declared on Oct. 29, “Bad Bunny won the day because he elevated the celebrity endorsement in a way that spoke to a specific community at a crucial moment in the race.”
“It has the potential to help turn this into one of the more important moments in Puerto Rican and mainland politics in decades for the five million U.S. citizens identifying as Puerto Rican who live here — including half a million in battleground Pennsylvania,” it adds.
My goodness, this is 31 flavors of delusion. When is the legacy media going to get it through their heads that celebrity endorsements don’t matter?
Harris paid millions of dollars to the likes of Beyoncé, Bruce Springsteen, Eminem, and Lady Gaga, among many others, to have them perform during her rallies. And all that got her were zero wins in swing states while losing the popular vote. The same goes for former Secretary of State Hillary Clinton in 2016, when she also went the “people totally vote because a celebrity told them to vote a certain way” route and lost a race many believed she could never lose.
Bad Bunny — at least for now, unless the NFL comes to their senses — will perform the Super Bowl 60 halftime show.
The NFL has produced record-breaking ratings and thrilling games to start the season.
But by doing this, it is begging a large chunk of the country to publicly denounce its product again in the same way it did when it welcomed Black Lives Matter with open arms.
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Goodell has sacked himself and the league here.
And for no good reason.