DNC launches six-figure ad campaign targeting college students

    By
    Brady Knox
    -
    A supporter walks past a flag at a vendor stand before the arrival of Democratic presidential nominee Kamala Harris at a rally at Ripon College on Thursday, Oct. 3, 2024, in Ripon, Wisconsin. (AP Photo/Charlie Neibergall)

    The Democratic National Committee launched a six-figure ad campaign targeting college students.

    According to a press release obtained by Inside Higher Ed, $500,000 will be spent to encourage students to vote for Democrats in “critical races for the White House, House and Senate.” The ads will be shown on 30 college campuses across 11 states.

    The ads will appear largely on campus buses and kiosks.

    “Freedom is on the ballot,” one ad reads, while another holds that “Democrats have your back.”

    College-aged students voted for Biden in 2020 by a 25-point margin.