Apparently, M&Ms thinks its chocolate candies are too, um, sexy for their own good.
The company announced last week that it was giving its brand a makeover to make it “more inclusive.”
As part of this change, the candy’s mascots, which have all been assigned their own personalities through the various commercials M&Ms has released over the years, will be altered to reflect “today’s society.” The two female characters will specifically team up now as a “force supporting women, together throwing shine and not shade,” according to the company. Ms. Green, who was originally made out to be the M&M with the most sex appeal, will no longer wear her strappy knee-high boots, but will opt for “cool, laid-back sneakers” instead. And Ms. Brown’s stilettos will be bumped down a few inches to deemphasize her gender.
All of this is supposed to create “an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor,” M&Ms said. “As the world changes, so do we.”
Like so many other companies that have changed their brands over the past few years in the name of inclusivity, M&Ms is trying to solve a problem that doesn’t exist. No one cared whether the green M&M was “too sexy.” In fact, it would be weird if viewers did. Normal and well-adjusted people don’t sit around fantasizing about a chocolate candy character.
And I doubt anyone will really care about Ms. Green’s new get-up either because, again, this is a fictional candy we’re talking about. But the change is notable insofar as it reveals something about corporate wokeness. Companies such as M&Ms clearly think that embracing the leftist values of inclusivity and equity is what it takes to remain culturally relevant. In other words, this character overhaul is nothing more than a bid for attention.
Well, it worked. Here I am, writing about the sex appeal of a chocolate candy — hopefully, for the last time.
