It’s tough to be a globalist these days. President Trump and his chief strategist denounce you. Alt-right websites ridicule you. The Brexit vote leaves your European plans in limbo.
But at least a major international hotel chain is now in your corner. The top tier of Hyatt’s loyalty program has been renamed from “Diamond” to “Globalist.”
What’s it like to travel like a Globalist? No surprise here: “Enjoy the highest levels of luxury, and rewards and benefits that will exceed expectations,” says Hyatt’s website, which provides a “highlight of the benefits you’ll receive as a Globalist.” Hyatt Globalist perks include waived resort fees, complimentary suite upgrades, and club lounge access. After all, it’s tough to plot the dismantling of U.S. sovereignty from the cramped confines of a regular old hotel room.
But you’ll need to log a lot of nights in Brussels and Davos: Globalist membership is open only to those who stay 60 nights, or spend $20,000, a year at Hyatt hotels. There are lower levels of elite membership, too—one can be a “Discoverist” or an “Explorist”—but the perks are less generous, naturally.
Hyatt spokesman Russin Royal tells The Scrapbook that the names of the new elite levels were tested with consumers (or is that “Consumerists”?) before they were announced in October. He said: “The contemporary and active names of the tiers reflect the aspirations of our members as they travel and expand their world.” We assume “Deplorablist” was already taken.
