Democratic strategist Donna Brazile acknowledged Sunday that President-elect Trump ran an effective, non-traditional campaign against Hillary Clinton, in large part because he had a consistent message.
“You have to give credit to the campaign that had a consistent message, 100 percent of the time, make America great,” she said on ABC News. “A slogan that became the message that became the song. And when you got a song, you got a melody.”
Brazile, who is serving as the temporary head of the Democratic National Committee, noted that changing 112,000 votes in three states would have changed the outcome of the election. But she also said she could tell that Trump had the potential to disrupt the election early on, based on the support he was getting early in the race from a wide range of people.
“Everywhere I went in blue states, especially in so-called blue states … I kept phoning back to Brooklyn, ‘Hey guys, there are Trump posters all over. All over the place,'” she said.
“And I kept saying … don’t make fun of it, because that’s a sign,” Brazile added. “That’s a sign that … people working for Donald Trump or the people volunteering, they’re out in the community, putting up yard signs, communicating with people.”
“Donald Trump broke the blue wall,” she said, referring to his wins in formerly blue states like Wisconsin, Michigan and Pennsylvania. “He cracked it, and then he broke it wide open, and he siphoned up enough votes with disenchanted Democrats, independents and others, that allowed him to win the election.”
