Facebook’s $5 billion penalty from the Federal Trade Commission set records for its size, but critics fear that neither the cash nor the new operating requirements agreed upon with federal regulators will be enough to spur long-term change at the social media giant.

The largest fine levied on any company for privacy violations, is nearly 20 times greater than the previous record for privacy or data security violations worldwide. The firm, which CEO Mark Zuckerberg started at Harvard, also agreed to hire compliance officers and establish a board committee to oversee the way it handles and safeguards data.