Watch-maker Timex bought a New York City billboard for its latest ad campaign, which includes a snarky jab at Apple.
The ad includes a simple white background featuring the company’s newest $140 watch, a product of collaboration with the Brooklyn-based clothing company Adsum.
“Know the time without seeing you have 1,249 unanswered emails,” the billboard read.
HITLER’S WATCH AUCTIONED OFF FOR WELL BELOW ASKING PRICE
Hats off to Adsum & Timex on this. pic.twitter.com/1pUtg5fGfB
— Sam (@sammillencramer) August 9, 2022
Timex’s watch is already sold out, yet the billboard remains as a slight to Apple’s smart watch, which includes email, text, and call functionality. Its watch has been on the market since 2015, with its latest model, the Series 7, selling for $399.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
Apple’s watch has been the No. 1 watch since mid 2017, jumping over the previous top seller from Rolex. Timex has been in the watch business since 1854. Apple shipped 31 million watches in 2019, according to a 2020 report from research firm Strategy Analytics.
