Name a Virginia road for $5,000 to $200,000

Cough up $200,000, promise not to use potty humor, and you could get to name your favorite stretch of interstate in Virginia.

Desperate for cash to build and fix roads, Virginia recently approved legislation that would allow corporations or individuals to pay to put their names on the state’s roads and bridges. Following a successful program that allowed corporations to brand state highway rest stops, the naming-rights measure is expected to generate tens of millions of dollars for roads, according to transportation officials who are now identifying which pieces of the state’s infrastructure are ripe for naming and what to charge.