Business

Football’s return means big win for NBC

By David Bauder
Published September 9, 2014 11:44pm ET
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Football’s return means big win for NBC
FILE - In this Thursday, Sept. 4, 2014, file photo, a giant Super Bowl championship banner is unfurled on the field before an NFL football game between the Seattle Seahawks and Green Bay Packers in Seattle. The Nielsen company said Tuesday, Sept. 9, 2014, that Thursday's kickoff game between Seattle and Green Bay was up 7 percent over the corresponding opening game a year ago, while the inaugural Sunday night matchup of Indianapolis and Denver was down 7 percent from 2013. (AP Photo/Scott Eklund, File) | Scott Eklund

NEW YORK (AP) — NBC is certainly ready for some football, given how the NFL’s return enabled the network to flatten its competition last week.

The Nielsen company said NFL games on Thursday and Sunday each drew more than 20 million viewers — and the most a non-football related program reached last week was an “NCIS” rerun with 10.6 million.

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