YouTube testing feature hiding dislikes to combat 'targeted' campaigns

YouTube is testing a new feature to hide “dislike” counts on videos in an effort to combat “targeted dislike campaigns.”

The video-sharing platform made the announcement in two tweets on Tuesday, saying the feature will be rolled out as part of a “small experiment” accessible to a few content creators. Although the creators will still be able to see the number of likes and dislikes on a particular video in YouTube Studio, the dislike count will not be visible to viewers. Viewers can continue to like or dislike videos, even if their reactions are not visible to the public.