Taylor Swift fans think they’ve cracked the code about the artist’s next big gig.
According to them, she might be Super Bowl LVII’s halftime performer.
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Early Friday morning, at 12:01 a.m., Apple Music announced its sponsorship of the famous halftime performance, taking over for Pepsi, which recently pulled out of its sponsorship of the show.
“See you in February. #SBLVII,” said Apple Music in a tweet.
See you in February. #SBLVII pic.twitter.com/XhaaYnvuk0
— Apple Music (@AppleMusic) September 23, 2022
“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. Thank you to the amazing artists and fans who helped us create some incredible moments along the way. Now on to the next stage … ” Pepsi wrote in May.
After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. ? Thank you to the amazing artists and fans who helped us create some incredible moments along the way. ? Now on to the next stage… ?
— Pepsi (@pepsi) May 24, 2022
Fans immediately began speculating about a performance by Swift for several reasons. One of which is the mysterious timing of the announcement from Apple Music. The midnight tweet could be referencing Swift’s upcoming 10th studio album, Midnights, which comes out in October.
Furthermore, the star’s followers have long believed that she never performed during the halftime show because of her “long-term partnership” with Coca-Cola, Pepsi’s competitor.
Also, Swift had an exclusive streaming deal with Apple Music at one point. However, she now streams her content on several platforms.
Notably, the new album is already available on Apple Music for pre-saving.
“We’re finally gonna get a Taylor Swift Super Bowl halftime show,” said Billboard editor Eric Renner Brown.
We’re finally gonna get a Taylor Swift Super Bowl halftime show https://t.co/GWklRwuN3h
— Eric Renner Brown (@ericrennerbrown) September 23, 2022
“Taylor Swift performing at the Apple Music Super Bowl Halftime Show has a nice ring to it,” added another user.
Taylor Swift performing at the Apple Music Super Bowl Halftime Show has a nice ring to it
— lindsey ok (@lindseyyok) September 23, 2022
One fan predicted, “Taylor Swift Superbowl halftime show incoming.”
TAYLOR SWIFT SUPERBOWL HALFTIME SHOW INCOMING https://t.co/gCfS2S47sa
— krizelle | MIDNIGHTS (@krizisonline) September 23, 2022
“Does this finally mean we get a Taylor Swift halftime show?!?!” asked senior editor for Yahoo Canada Style Elizabeth Di Filippo.
Does this finally mean we get a Taylor Swift halftime show?!?! https://t.co/CB5n9N8ynH
— Elizabeth Di Filippo (@mselizabethr) September 23, 2022
“The only reason Taylor Swift wasn’t a halftime show performer was [because] she was sponsored by Coke … this is her year I can just feel it,” another fan pointed out.
the only reason taylor swift wasn’t a halftime show performer was bc she was sponsored by coke… this is her year I can just feel it https://t.co/9far7D6AIJ
— eryn ? (@erynmichelle13) September 23, 2022
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The NFL, Apple Music, and Swift have all remained silent regarding the speculation.
