FOUL: British Olympic chiefs have clamped down on a bit of guerrilla marketing that saw the country’s athletes sporting stylish — but non sponsor-brand — headphones at the games.
ABOUT THE HEADPHONES: Many athletes use headphones to help keep focused before competitions and several have been photographed wearing the Beats by Dr. Dre brand. British Olympic officials say batches were shipped to hotels outside London where British athletes were staying
THE RULES: Olympic officials are vigilant about protecting the rights of games sponsors. Officials can punish and even disqualify competitors who try to pitch their own sponsors.
