Donald Trump’s presidential campaign has given more than $30,000 to an ad agency named “Draper Sterling,” similar to the one featured in the fictional AMC television show “Mad Men.”

According to the campaign’s latest Federal Election Commission filing, three separate payments of $10,000 were paid to a New Hampshire-based ad firm reminscent of the agency run by characters Don Draper and Roger Sterling in the hit TV series. Each of the payments were made on April 26.