Hispanic leader warns of ‘Hispandering’ and urges focus on the economy

A major voice in the Hispanic community said Friday that Hispanic voters are more focused on the economy than immigration.

Javier Palomarez, the president and CEO of the U.S. Hispanic Business Council, stated that 30% of Hispanic voters are planning to vote Republican while 50% are voting Democrat, leaving 20% who are undecided, which is where “the fight is going to be.” Since Hispanics are concerned about the economy and rising inflation in the United States, that ought to be the focus for both parties if they plan to reach out to the remaining 20%, Palomarez told The National Desk.

“The Hispanic community is dealing with high-interest rates, energy costs, record inflation, and these are the issues that are front and center,” Palomarez said. “Look, we’re like all other American families. We worry about the meat and potatoes issues. We have to deal with those, and right now and historically, it’s been the Republican Party that focuses on those economic issues, and so I think it’s a very natural trend, and it will continue until things get better from an economic standpoint.”

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Javier Palomarez
FILE – In this March 27, 2014 file photo, U.S. Hispanic Chamber of Commerce President and CEO Javier Palomarez speaks at the U.S. Hispanic Chamber of Commerce’s 2014 Legislative Summit in Washington. Palomarez argued on Friday, October 7, 2022 that Hispanic voters are more concerned about the United States’s economy than they are about immigration. (AP Photo/Carolyn Kaster, File)


He also asked the parties not to reach out to the Hispanic community with “disingenuous ad campaigns,” which he referred to as “Hispandering.” If a party does utilize “Hispandering,” it would not “get you anywhere with the Hispanic vote,” Palomarez warned.

A recent Pew Research Center survey of Hispanic voters who were polled in August found that 54% disapproved of President Joe Biden’s job performance, compared to 45% who approved. The poll could prove troublesome for the Democratic Party as the 2022 midterm elections take place in just over a month.

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However, another recent survey of Hispanic voters from the Pew Research Center found that 71% said the Democratic Party was doing more to earn their vote. Forty-five percent, on the other hand, said the same about Republicans, and over half of those surveyed said the GOP had not courted voters very well.

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