Three Baltimore-area Baskin-Robbins ice cream stores are among the first on the East Coast to take on a new Baskin-Robbins look that the company claims is more appealing and customer friendly.
The renovated look includes “everything from an updated logo to all new signage and decor, to an ice cream dipping cabinet that showcases low windows and a step-up bar so now even kids can see the offerings while store clerks personalize their orders,” the company stated in a release.
“Baskin-Robbins is thrilled to introduce the new store concept to Baltimore,” said Ken Kimmel, Baskin-Robbins? brand officer. “We are confident that the residents of Baltimore will embrace the new look and our commitment to the community.”
The newly redesigned stores are located at 2310 East Joppa Road, Baltimore, 8802 Belair Road, Baltimore and 9900 Reisterstown Road, Owings Mills.
Wayne Dick, 15-year owner of the Baskin-Robbins store on Reisterstown Road, said store owners will spend $50,000 to renovate.
Dick?s store will host a grand opening ceremony this evening from 4 p.m. to 7 p.m., which will feature ice cream samples, goodie bags for customers and balloons for kids.
“It?s almost like starting over again,” Dick said.
“It?s a got a real good feel to it.”
The Baskin-Robbins store on Belair Road will offer $1 scoops from 2 p.m. to 9 p.m. today as part of its grand opening ceremony.
Baskin-Robbins pre-tested the new store concept in Las Vegas last year and decided to roll it out nationwide with about 250 of its 5,600 stores getting remodeled this year.
“We are so happy to be a part of Baskin-Robbins? new, contemporary image,” said Nicole Mancini, a Baskin-Robbins franchisee in Baltimore for six years who owns the store on East Joppa Road.
“We are excited to see our customers enjoying the new look and fun Sundae Station.”
Headquartered in Canton, Mass., Baskin-Robbins is the largest ice cream specialty shop chain. It is part of the Dunkin? Brands which includes Dunkin? Donuts.
