Makeup company Ulta is receiving major backlash after tweeting a video clip from the second episode of its new podcast. The guest on the podcast is transgender woman Dylan Mulvaney, who is biologically a male and has been chronicling the first few weeks of being a girl, saying it hasn’t felt as though it’s been long enough to feel like a woman. President Joe Biden has invited Mulvaney to come to the White House and meet with the president, the TikTok star announced.
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This includes doing things Mulvaney thinks girls would do, such as frolicking in nature while wearing high heels and then screaming because there are bugs. Mulvaney posts videos of doing “girl things” on TikTok, including crying three times a day, ordering dresses that are too expensive, saying “I’m fine” amid a breakdown, and drinking coconut water. To emphasize the girlhood aspect, Mulvaney wears big bows and speaks in a childlike manner.
The Twitter world’s reaction was not pleased with Ulta’s choice to represent women and girls. Comments on the clip included calls for boycotts against Ulta and people comparing it to blackface, saying it’s including two grown adults who have never experienced girlhood, and calling what Mulvaney is doing “offensive caricatures of womanhood.”
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I spend a LOT of money at ulta. Guess I’ll be going back to Sephora cause as a mother and woman, I find this dude insulting.
— Director of Hatcheries and Conditioning (@womensrightsbae) October 15, 2022
I’m black and this is way worse than blackface!
— Farina (@NotYourCista) October 16, 2022
Man without beard talks to man with beard about how they can both pretend to be offensive caricatures of womanhood and there’s nothing anyone can do about it.
— Marvin Smith (@MarvinSmith2000) October 15, 2022
Ulta responded to many of the negative comments, saying that “beauty has no boundaries” and “beauty is for everyone.”
We believe that beauty has no boundaries, and we want to create an environment where all expressions of beauty are welcome.
— Ulta Beauty (@ultabeauty) October 15, 2022
At Ulta Beauty, we believe that beauty is for everyone—and we kindly request that everyone be treated with respect on our channels.
— Ulta Beauty (@ultabeauty) October 15, 2022
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Mulvaney spoke at the Forbes women’s summit in September and received many of the same negative responses, including, “You can count the DAYS since he declared himself a woman and he’s already lecturing actual woman. DAYS.”
You can literally count the DAYS since he declared himself a woman and he’s already there lecturing actual women. DAYS.
— ? Abby Lindon ? (@Abby_Lindon) September 17, 2022
