Clinton’s ads more negative, more personal than Trump’s, study finds

By Sean Higgins

Published March 9, 2017 9:48pm ET

Add Washington Examiner on Google

Clinton’s ads more negative, more personal than Trump’s, study finds — Clinton's ads were far more negative in tone and content, according to a study conducted by professors for Wesleyan University, Washington State University and Bowdoin College for The Forum: A Journal of Applied Research in Contemporary Politics and published online on Feb. 22. (Image courtesy screenshot)

Hillary Clinton swamped President Trump with substance-free attack ads during the 2016 election, while Trump ran far fewer, but more substantial ads, according to a new study of political advertising in the election.

The findings run counter to the narrative put forward by many Democrats that Trump was responsible for lowering the national discourse during the race.

Print subscriber? Click here to login/register your account

Digital subscriber? Click here to login/register your account.

Full midterm coverage.Deeper analysis.

Get unlimited access to Washington Examiner's reporting, expert analysis, and coverage of the midterm elections.

Get Unlimited Access

Cancel anytime.

Tag:

2016 Elections Advertising Donald Trump Hillary Clinton Minusextra Sean Higgins