The Securities and Exchange Commission, worried about people getting ripped off in the boom of public offerings of cryptocurrencies, unveiled an elaborate fake Initial Coin Offering site Wednesday meant to look like one of the real-world scams.

The site advertises a HoweyCoin, a cryptocurrency meant to be used as a medium of exchange in international travel. It even includes a nine-page white paper purporting to establish the value of the coin using business and technology jargon.