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Burger chain owner aims for sizzle with Maxim buy

By The Associated Press
Published
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Seeking some sizzle, the owner of the Steak ‘n Shake burger chain is buying men’s magazine Maxim.

Alpha Media Group Inc. put Maxim up for sale a year ago. The publication has struggled, with ad dollars dropping 28 percent last year to $80.7 million, bucking a 1 percent gain for consumer magazines overall, said the Association of Magazine Media.

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