The Republican National Committee has hired a new director of Hispanic communications in hopes of improving its poor standing with Latino voters, according to a statement released late Wednesday.
Helen Aguirre Ferre, a former journalist with 25 years experience, will be charged with reaching millions of Latino voters and cementing more support for the presumptive GOP presidential nominee Donald Trump.
“Helen will be an integral part of our Party’s ongoing commitment to build relationships and communicate our message directly with Hispanic voters,” RNC Chairman Reince Priebus said in a statement. “Her wealth of experience is complemented by a keen strategic vision, top-notch communication skills, and outstanding leadership qualities, and she is going to be a tremendous asset to the RNC as we seek to stop Hillary Clinton and elect a Republican president.”
A March Gallup poll found Trump’s approval rating among Hispanics was 12 percent while 77 percent said they view the New York businessman negatively.
“I am proud to be joining the RNC at such a critical time,” said Ferre. “This is one of the most important elections of our lifetime, and I’m eager to make the case to the Hispanic community why Republican ideas and values are the way forward for our country after eight years of an Obama agenda which has failed all Americans.”
Ferre has established a name for herself in the Hispanic community as the host of a national radio program on Univision America Radio. She most recently served as a senior adviser to Florida Gov. Jeb Bush’s presidential campaign.
