NEW YORK (AP) — Oscar de la Renta had long been thinking about children’s clothing.

But the designer, known for his $5,000 romantic cocktail dresses, struggled to come up with the right partner who also shared his view that the clothes should be appropriate for children, says CEO Alex Bolen, the designer’s son-in-law. The fashion house also wanted to make sure the prices of the children’s collection would be relatively affordable. That would let the designer reach new customers who felt intimidated by the women’s collection’s heftier price tags.