The Problem with BuzzFeed’s ‘Let the Readers Decide’ Standard

Not long after CNN reported that top U.S. intelligence officials had briefed Donald Trump on a document that alleges the Russian government had “compromising personal and financial information” on him, BuzzFeed published what it claimed to be synopsised in the briefing under the dubious journalistic guideline to let the readers decide their validity.

Now BuzzFeed News is publishing the full document so that Americans can make up their own minds about allegations about the president-elect that have circulated at the highest levels of the US government.

Not only were the reporters and editorial staff at BuzzFeed unable to properly vet the contents of the dossier allegedly compiled by an un-named, former British Intelligence operative hired by political opponents of Trump to gather the information, apparently American Intelligence officials were also not able to verify the contents of the dossier either.


In fact, BuzzFeed admits that the information could be impossible to verify and contains blatant errors:

It is not just unconfirmed: It includes some clear errors. The report misspells the name of one company, “Alpha Group,” throughout. It is Alfa Group. The report says the settlement of Barvikha, outside Moscow, is “reserved for the residences of the top leadership and their close associates.” It is not reserved for anyone, and it is also populated by the very wealthy.

But the “publish” button was pressed anyway because BuzzFeed wants Americans to “make up their own minds” about the error-riddled, impossible-to-verify information.

BuzzFeed editor Ben Smith rationalized the decision to publish the documents under the guise of “transparency.” In a memo to his staff obtained by Poynter, Smith said:

We published the dossier, which Ken Bensinger obtained through his characteristically ferocious reporting, so that, as we wrote, “Americans can make up their own minds about allegations about the president-elect that have circulated at the highest levels of the US government.” Our presumption is to be transparent in our journalism and to share what we have with our readers. We have always erred on the side of publishing. In this case, the document was in wide circulation at the highest levels of American government and media. It seems to lie behind a set of vague allegations from the Senate Majority Leader to the director of the FBI and a report that intelligence agencies have delivered to the president and president-elect. As we noted in our story, there is serious reason to doubt the allegations. We have been chasing specific claims in this document for weeks, and will continue to.

Erik Wemple of the Washington Post called Smith’s rationale for publishing the information “ridiculous.” “Americans can only ‘make up their own minds’ if they build their own intelligence agencies, with a heavy concentration of operatives in Russia and Eastern Europe,” Wemple observed.

Indeed, the “let the readers make up their own minds” standard is the slipperiest of slopes when journalists evaluate the avalanche of information we receive in this highly charged political climate. Why does BuzzFeed need Smith as an “editor” at all if his function is to merely present “information” to the world without context, skepticism, or consequences?


According to the BuzzFeed report, Mother Jones and other media outlets had heard of or seen the documents for months before the election—but their journalistic standards prevented them from publishing information they either new to be wrong or could not be verified as correct.


That kind of judgment call used to be referred to as “journalistic integrity” and clearly Mother Jones possesses a fair amount of it. It appears the jury is still out on whether the same can be said of Mr. Smith.

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