As vice president of marketing for the Alexandria-based Society of American Florists, Sparks is gearing up for the busiest holiday for florists and the most popular for cut flowers.
How many roses are sold each Valentine’s Day?
What we can estimate is the previous year what was produced for Valentine’s Day. It was estimated that 187 million roses were produced. It’s really hard to get a clear track on actual sales because this industry is so highly fragmented.
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