Tribune Co. plans to lower debt, cut content, ?right-size?its papers

In a Thursday conference call with reporters, Tribune Co. Chairman and CEO Sam Zell indicated that the employee-owned company ? owner of The Chicago Tribune, The Sun, several other dailies and 23 broadcast stations ? likely would soon be cutting editorial content and assessing reporter productivity in order to increase earnings.

 “We are actively pursuing a program to right-size our newspapers,” said Chief Operating Officer Randy Michaels, who outlined a series of innovations and efficiencies to increase sales, reduce company costs and lower its $10.6 billion debt. 

“We have found out we can take about 500 editorial pages a week out of our newspapers in a 50/50 ad-to-content ratio,” Michaels added, noting that the result would still “be a good value for the consumer.”

Michaels hinted that headquarters would be looking at reporters? output and possibly cutting those not on a par with their peers.

With first-quarter Tribune Co. total publishing advertising revenue down 15 percent year-over-year and an economy teetering on a recession, Zell stressed the need for such drastic change.

Stating that Tribune Co.?s “print declines are on a par with the industry,” Zell noted, however, that the company?s Q1 broadcasting and entertainment revenues were up 3 percent year-over-year and that its sale of Newsday to New York?s CableVision Systems Corporation will net it $650 million in cash.

Zell also announced that Tribune Co. has enlisted a major bank to help it launch an asset-backed commercial paper program that he estimated would bring in another $250 million this year.

The two deals, which Zell believes will be finalized by September, will, he said, “satisfy [Tribune Co.?s] principal amortization requirements through the year 2008.”

In a review of Tribune Co.?s first-quarter financials, Chief Financial Officer Chandler Bigelow noted that consolidated revenues were down 8 percent ? or $95 million ? year-over-year and that publishing total revenue was off 11 percent. 

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