Liberal political activist David Hogg announced he is starting a pillow company to compete with MyPillow, which vocal Trump supporter Mike Lindell owns.
“.@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it,” Hogg tweeted Thursday about his new venture alongside software developer William LeGate.
We will have the name announced soon but we need to get through the legal process of trademarking as so on
— David Hogg (@davidhogg111) February 4, 2021
Hogg added that he hopes to sell $1 million worth of product in the first year, and said Lindell won’t “know what hit him.”
Our goal is to sell $1 million of product within our first year
Mike isn’t going to know what hit him- this pillow fight is just getting started https://t.co/dYqapyMzre
— David Hogg (@davidhogg111) February 4, 2021
Lindell responded to Hogg’s announcement by saying that he welcomes the competition.
“Good for them,” Lindell said. “Nothing wrong with competition that does not infringe on someone’s patent.”
Lindell has been at the center of several controversies, including threats of legal action against him, related to his support of former President Donald Trump in recent months.