Dorothy Fuchs understands small businesses because she owns one.
“Clients like the fact that they are entrepreneurs and I am an entrepreneur,” she said. “We understand each other and there is a certain mentality that goes along with that.”
After working at various agencies, Fuchs started her own public relations company, called Purple Dot Public Relations, in May of 2003.
“I love being an independent practitioner,” she said. “I love the clients that I work with; I am my own boss and although I work more hours than Iused to, I work them smarter. I don?t have as many meetings as I did when I worked in organizations, so I have a lot more time to focus on the work that I?m doing.”
Fuchs currently works with eight to 10 clients, including the M&S Grill, Historic Savage Mill, Baltimore Main Streets, Max?s Taphouse and more.
“The beauty of being independent is that if I have a client [who wants something bigger], I can form a virtual agency, with an independent graphic designer or web designer,” she said. “I can customize what the client wants and bring in the person who really fits the bill.”
McCormick and Schmick?s Seafood Restaurant has been a client of Fuchs? for the past eight years.
“I think it?s the personal relations that she has with us that separate her from a big company,” said Kevin Bonner, executive general manager of the restaurant. “She gives her own personal touch to the success of our events.”
Contact Purple Dot
» 841 East Fort Ave., Suite 241, Baltimore
» 410-637-8337
