Pepsi’s unintentionally brilliant marketing campaign with Kendall Jenner was derided by leftists as a for-profit appropriation, namely of #Resist and #BlackLivesMatter.
It’s more hype than Pepsi has gotten in ages. As the furor has died down, thought leaders are questioning how the brand can recover with deeply scarred consumers.
Two liberal copywriters have a solution to the Kendall Jenner ad controversy: go all in.
AdWeek reports that two San Francisco-based advertising copywriters have pitched an unsolicited campaign to Pepsi called #PepsiCAN. Whereby Pepsi’s logo would serve as host to a variety of liberal causes:
The initial proposal has four hand-selected newsy causes: gay rights, #BlackLivesMatter, “women’s rights”, and the left-wing opposition to the Dakota Access Pipeline. In theory, “[p]roceeds from sales of the cans would go to specifics groups supporting those causes.”
What could go wrong?
