SAN FRANCISCO (AP) — Microsoft bills Windows 8 as a “re-imagining” of the personal computer market’s dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.

The phone survey of nearly 1,200 adults in the U.S. found 52 percent hadn’t even heard of Windows 8 leading up to Friday’s release of the redesigned software.