The Greater Baltimore Technology Council rocks. Well, it will.
The council recently partnered with Web marketing firm True-Presence to promote its newest networking event, the “GBTC Battle of the Bands.”
Steve Kozak, GBTC?s executive director, said the council was striving to think out of the box when Newt Fowler, past chairman of GBTC, and Michael Teitelbaum, president of TruePresence and a member of GBTC, came up with the idea.
“We?re always looking to do new and different things to promote the council,” Teitelbaum said. “So we thought of something that was different and fun.”
The council holds a series of events annually to help members network and to recruit new members, including golf outings, wine tastings, breakfasts and the like. “We just want to get everyone out, to make connections, get people together and to have great fun,” Kozak said. “We hope that it will bring a different crowd.”
GBTC enlisted TruePresence?s help in creating a Web site to promote theevent. “We wanted to created a showpiece that reflected how just totally cool this whole thing is going to be,” Teitelbaum said.
TruePresence Creative Director Joel Fisher said the creation of the site was a full team collaboration. “We kicked around some ideas of how we could combine technology and music, and we came up with the concept of looking at this room,” he said. “The room of the type of person who likes computers and music.”
The Web site shows the bedroom of a band/tech fan. Clicking around the room on different icons, such as a computer screen, a Hot Pocket or a rock poster, brings up information about the event.
“The Web site is perfect. I love all the sound effects. It?s very cutting edge,” Kozak said. “Hopefully [the event] will draw some other people who are not in our membership.”
GBTC?s Battle of the Bands will culminate May 10 from 7 to 11 p.m. at the 8×10 in Federal Hill.
Teitelbaum said the bands that have already signed up are all different age groups. They were required to sell 20 tickets in order to compete. “I think it?s going to be a real mix of ages and personalities,”
Teitelbaum said. “Everybody wants to be young and hip, even if they are old like me.”
