Target’s doors will no longer be open on Thanksgiving Day, with the retail giant making a pandemic measure a permanent policy.
Target, along with other major retailers, did not open on Thanksgiving Day in 2020 to limit crowd numbers, and that move turned out to be a good one financially.
Holiday sales grew by roughly 8.2% in 2020, the National Retail Federation reported, and that number might grow another 10.5% in 2021.
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“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell said in a letter to company employees.
“You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides,” he added.
Target is reportedly the first major retailer to make a Thanksgiving Day closure official, but other retailers might follow suit.
Macy’s, Kohl’s, and Walmart will all be closed on Thanksgiving Day, according to a report.
Online shopping is one reason this trend could become a permanent policy for America’s retailers, said Ken Perkins, president of Retail Metrics.
“With all these online shopping opportunities, is it really necessary to open on Thanksgiving?” he asked.
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Target’s distribution and call centers will remain open on Thanksgiving, and employees there will receive holiday pay.
