Executives at McDonald’s may not be lovin’ it if they don’t get their full McBonuses in accordance with new company policy.
The fast-food company announced on Thursday it would be reducing the bonuses of top brass if they fail to staff more minorities in senior leadership roles.
“We’re implementing policies that hold our leaders directly accountable for making tangible progress on our [diversity, equity, and inclusion] goals,” McDonald’s Corp. said in a press release titled “Allyship through Accountability.”
McDonald’s, pushing to achieve “gender parity” by 2030, said it “expects to increase representation of historically underrepresented groups in leadership roles (Senior Director and above) located in the U.S. to 35%” and “to increase representation of women in leadership roles globally (Senior Director and above) to 45%” by 2025. The current figures sit at 29% and 37%, respectively.
Fifteen percent of senior executive vice presidents’ bonuses will be tied to “quantitative human capital management-related metrics.” The executives will be judged via an “Inclusion Index” designed to measure the executives’ inclusivity in the workplace. A survey contained in the index includes a question about whether employees can bring their “whole” selves to work.
CEO Chris Kempczinski, who stands to lose 15% of his own bonus if he fails to comply with the new protocol, praised the move in a LinkedIn post that largely echoed McDonald’s statement. Alluding to previous accusations of racism against the fast-food corporation, Kempczinski vowed the company “must go further” in its efforts toward inclusivity.
Calls for racial justice have been amplified by the May death of George Floyd, a black man who died after a white Minneapolis police officer knelt on his neck for nearly nine minutes. The now-former officer, Derek Chauvin, faces murder and manslaughter charges and is set to stand trial next month.
Dozens of corporations donated to Black Lives Matter amid the social unrest that followed of Floyd’s death, including McDonald’s.
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McDonald’s did not immediately respond to a request for comment from the Washington Examiner.
