Earnings Preview: LinkedIn to post 2Q results

Published July 31, 2012 3:27pm ET



NEW YORK (AP) — LinkedIn is expected to quadruple its second-quarter earnings when it posts results Thursday, which would be a respite from a string of underachieving numbers from some banner names in social media sector.

WHAT TO WATCH FOR: As more people set up their professional profiles on LinkedIn, employers and job seekers alike are using it as a digital rolodex. That creates more moneymaking opportunities for LinkedIn because the company brings in most of its revenue from the fees that it charges companies, recruiting services and other people to gain additional access to the website’s members.

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