The founders of Ben & Jerry’s ice cream are once again showing their support for presidential candidate Bernie Sanders.
Ben Cohen and Jerry Greenfield unveiled on Friday a new, limited edition flavor, along with a contest that people can enter to win a pint. The new flavor, named “Bernie’s Back!,” is cinnamon and features a chocolate disc on top with “a (very stiff) butter toffee backbone going down the middle.”
.@BernieSanders is the best candidate to beat Trump and drive the transformational change that we need to create a country that works for working families. So Jerry + I are cranking up the old ice cream machine to show our support. Sign up 2 win a pint at https://t.co/4e9duS8JWv pic.twitter.com/xbmuxntGfi
— Ben Cohen (@YoBenCohen) August 2, 2019
“The chocolate disc represents all the wealth that has risen to the top 1%,” the ice cream men explained. “The backbone represents Bernie’s steadfast determination to un-rig our economy. And the hot cinnamon is our political revolution holding politicians’ feet to the fire to make America work for working people of all races and genders.”
Cohen and Greenfield are long-time Sanders supporters. During his presidential run in 2016, the founders made a flavor called “Bernie’s Yearning.” Similar to “Bernie’s Back!,” the ice cream featured a chocolate disc on top to represent the 1%.
A new @BernieSanders Ice Cream has been born #BerniesYearning #FeelTheBern https://t.co/fgMroKPTt1 pic.twitter.com/mmYhR3TWzG
— Ben Cohen (@YoBenCohen) January 25, 2016
The contest and the new flavor are not a product of the Ben & Jerry’s company, which was sold to Unilever in 2000.
