NEW YORK (AP) — While several Olympic sponsors have spoken out against Russia’s restrictions on gay rights ahead of the Sochi Winter Games, Chevrolet is rolling out two ads during the U.S. broadcast of the opening ceremony on Friday that feature gay couples.

The ads are the first to feature gay couples during an Olympic broadcast, according to GLAAD, an advocacy group for the lesbian, gay, bisexual and transgender community. They also come at a time when a fairly new Russia law banning gay “propaganda” from reaching minors has drawn strong international criticism ahead of the Games.