One of the most wide-reaching examples of social engineering today comes from neither the left or the right. It’s not even of a government program, but a popular pastime: video games. In a way, game developers and bureaucratic busybodies have the same job: create societies in which a million little incentives and disincentives nudge people to respond in the desired ways.

“Brink,” a new first-person shooter from Bethesda Softworks, doesn’t nudge. It shoves.

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