NEW YORK (AP) — Ikea, whose stadium-sized furniture stores draw shoppers from miles around, is going where its shopper are: online.

The CEO of Ikea Group, the world’s largest furniture chain, is pushing for sales growth, while making its ready-to-assemble furniture more accessible to customers increasingly looking for more convenience. The move comes as Ikea, which operates 315 stores in 27 countries, has been slow to respond to the changing shopping habits of shoppers who are increasingly researching and buying on their smartphones or tablets.