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News Summary: P&G ramps up Olympics markets

By The Associated Press
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THE NEWS: Procter & Gamble Co. is debuting its latest Olympics ad that shows child athletes arriving in London and getting ready to compete. The ad comes as P&G ramps up marketing ahead of the London Olympics, which begin July 27.

THE CAMPAIGN: P&G’s overall Olympics branding campaign is tagged, “Proud sponsor of moms.” It also has 34 marketing initiatives with separate brands from Pampers to Duracell, and is sponsoring about 150 global athletes.

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