People and companies that buy the naming rights to Virginia’s roads, bridges and other infrastructure won’t just get their names on a sign along the highway.

Virginia Secretary of Transportation Sean Connaughton is pushing to make sure that when a company like Burger King pays to name a road, the company’s name will also pop up in front of potential customers on smartphone directional apps and Internet maps.

Recommended Stories

McDonnell: Transportation spending brings jobs

Commuter parking along I-95 to cost $100 million

Report: Widening I-95 should be top priority in Va.