PepsiCo cuts ties with Lil Wayne over crude lyrics

By Chris Talbott, Candice Choi

Published May 4, 2013 4:00am ET

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PepsiCo cuts ties with Lil Wayne over crude lyrics — FILE - In this Feb. 1, 2013 file photo, recording artist Lil Wayne meets fans and celebrates his contemporary street wear apparel brand TRUKFIT at his hometown Macy's, in New Orleans. A letter from Lil Wayne to the offended family of Emmett Till did not go far enough and relatives of the late civil rights icon are seeking a meeting with the rapper and representatives from PepsiCo to discuss their commercial partnership. The New Orleans rapper made the brief offensive reference to Till on Future's song "Karate Chop" earlier this year. (Photo by Jordan Strauss/Invision/AP, File) | Jordan Strauss

NEW YORK (AP) — PepsiCo is bowing to public pressure for the second time in a week and cutting ties with Lil Wayne over the rapper’s crude lyrical reference to civil rights martyr Emmett Till.

Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company’s Mountain Dew soda.

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