Google will resume accepting all political ads starting Wednesday, following its temporary ban put in place after the Jan. 6 riot at the U.S. Capitol.
The Jan. 6 riot involved hundreds of pro-Trump demonstrators storming the Capitol, resulting in the deaths of five people.
For the temporary ban, the tech giant cited its “sensitive events” policy which aims to stop advertisers from profiting off events that have a significant social, cultural, or political impact, according to its ad policies. Such events could include civil emergencies, national disasters, terrorism incidents, or public health emergencies.
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In an email obtained by Axios, Google said the resumption of political ads means the sensitive events policy has been lifted. However, advertisers need to use the self-service appeals tool in the Google Ads portal to have their existing ads re-reviewed.
“If they are otherwise policy compliant, then our reviewers will approve the ad and it will be eligible to begin serving,” the company said in an email.
Facebook, which temporarily lifted its political ad ban ahead of the Georgia Senate runoffs before reimposing it again, has not yet stated if it will fully lift its ban on political ads.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
Google and Facebook, which are responsible for billions of dollars worth of digital political advertising in the last election cycle, have muddled online fundraising efforts, according to Politico.
The two companies have cut off a key communication tool between campaigns and voters ahead of state elections in Virginia and New Jersey this year, as well as several local, municipal races across the country.
Facebook and Google did not immediately respond to the Washington Examiner’s request for comment.
