The king is back on television.
Elvis Presley fans can stop crying on their blue suede shoes, as digital media company Cinedigm is partnering with Elvis Presley Enterprises to create The Elvis Presley Channel, which will launch on television in early 2022.
“The Elvis Presley Channel will be comprised of Elvis Presley archival content and specials, as well as musical content from some of the most influential rock ‘n roll artists that inspired the music industry,” Cinedigm said in a press release Wednesday.
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Residing in his Graceland mansion in Memphis and active from the 1950s through the 1970s, Elvis changed the face of rock music with his electric dance style and hits such as “Blue Suede Shoes,” “Can’t Help Falling in Love,” and “Jailhouse Rock.”
“There are few individuals more iconic than Elvis Presley, he transcends time, genre and medium. The opportunity to build a branded channel around Elvis opens up streaming possibilities to an entirely new demographic in the fastest-growing segment of the ad-supported business. The channel will allow a whole new audience to experience Elvis, while also giving his fans a more in-depth look at their idol,” said Erick Opeka, Cinedigm president.
The channel will be available from traditional television providers, as well as streaming services such as Hulu, Roku, and Amazon.
In addition to archival footage of famous Elvis concerts, the channel will feature documentaries about the musician and cities such as Memphis that shaped him and, by extension, rock ’n’ roll music more broadly.
Fans will also have the opportunity to see clips of other musical legends such as Johnny Cash and Roy Orbison.
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Cinedigm has been tapping into the business of creating television channels for legends in popular culture. In 2020, the company launched The Bob Ross Channel, which airs old episodes of the artist’s painting tutorials.
