Ever since President Obama used social media to bring in over $500 million for his 2008 presidential campaign, the political class has been looking to understand how to harness the power of digital communication. The 2016 race is a testament of just how much the age of traditional media and new media have converged.
“We were at the table with consultants that didn’t take digital as seriously as we had hoped,” admits Mitt Romney’s 2012 chief technology officer Archie Smart.
As candidates like Donald Trump continue to drive the news cycle using Twitter and mobile video, watch as Smart shares with Kristen Soltis Anderson the ways digital will be a driving force for the 2016 race.
