One of the nation’s largest unions that represents nearly 2 million service workers is investing $150 million to defeat President Trump in November.
The Service Employees International Union has launched a nationwide campaign that will focus on the battleground states and people of color.
The get-out-the-vote campaign is the biggest investment that the union has ever made in getting voters to the polls. It will largely focus on Colorado, Florida, Michigan, Minnesota, Nevada, Pennsylvania, Virginia, and Wisconsin, according to the Associated Press. It will also focus on urban areas such as Detroit and Milwaukee. And while television ads will be part of the campaign, most of its resources will go to direct contact and online ads targeting minority voters.
Maria Peralta, the union’s political director, said Trump has made inroads with some minority voters who traditionally vote Democratic if they do vote. The Trump campaign plans to open community centers to win the black vote. The offices will feature African Americans who support Trump.
